Jamila’s Ethical Coffee
Introducing our delicious coffee. If you like coffee, you’ll love this. Rich roast, freeze-dried, organic, Fairtrade, and sealed in a beautiful tin which is entirely plastic-free.
Our journey began in October 2019 when we saw a gap in the market for a commercially viable ethical coffee. One that didn’t compromise on quality or our planet. Two years later, we sold more than 20,000 tins in our first run.
Made in memory of my Mum, Jamila, 100% of the profits from every tin are given back to people living with dementia and their families and carers. We are using these profits to donate free Dementia Dolls and pets, weighted blankets and wellbeing gifts. Mum lived with dementia for 12 years. She knew this coffee was being made for her and passed away in May 2020 during lockdown. In some serendipitous way, the final blend comes from Tanzania and India – Mum’s heritage. I like to think she has been blessing us.
Bringing this to life has been a labour of love and an emotional journey. We were dropped by a mainstream provider at the point of pressing go, tasted more than 100 blends, were told it was best going for a plastic lid and that it didn’t matter if it was Fairtrade. Our values and heart kept us going. Spread the word far and wide and get in touch for your office contract orders or well-being and gift packs. Available in 750g and 100g tins.
Together, we will change lives and give back to those living with dementia.
None of this would have been possible without the help of some very special people and organisations. Dean, at Amey, you’ve been a constant support, and without your contract, we wouldn’t have made the long-term financial commitment to bring this to life.
Mike, you tasted coffee samples and fed back your tasting notes with honesty. Emily, your hampers allowed us to push for a plastic-free offering because we had scale.
Kevin, you spent months revisiting design boards and concepts and worked with us with love and patience and understood our vision right from the outset. It’s your design that makes this beautiful offering possible.
Bruce, for supporting me when we weren’t sure we would get this across the line; my amazing team at Ethstat for all the highs and lows we’ve had on this crazy journey together, and my brothers, Shabbir and Noordin. This one’s for our Mum and all families living with dementia. How proud Mum and Dad will be.
Together, we are Ethical.
Love Yasmin x