tHE BEST COFFEE YOU'VE NEVER HAD
tHE BEST COFFEE YOU'VE NEVER HAD
JAMILA'S STORY
Jamila, our Founders Mum, is the inspiration behind our coffee.
Jamila, a kind, funny, smart lady, came to the UK from Dar-es-salaam, when she married Asghar in 1969. She loved cooking, gardening, sewing and yoga. She led a grateful, humble, happy, abundant life. One weekend in December 2008, she went into the hospital for a routine operation that should never have happened, which went terribly wrong and overnight, Jamila developed vascular dementia.
Yasmin and Bruce looked after her for over 12 years and learnt a lot about dementia. They found that offering unmedicated comfort in the form of a doll helped Jamila, and they wanted to give this gift back to others.
Jamila knew about our coffee launch. In some serendipitous way, our blend is grown by workers’ cooperatives in Tanzania and India – Jamila’s heritage. We like to think Mum was looking out for us, making it happen.
Jamila, our Founders Mum, is the inspiration behind our coffee.
Jamila, a kind, funny, smart lady, came to the UK from Dar-es-salaam, when she married Asghar in 1969. She loved cooking, gardening, sewing and yoga. She led a grateful, humble, happy, abundant life. One weekend in December 2008, she went into the hospital for a routine operation that should never have happened, which went terribly wrong and overnight, Jamila developed vascular dementia.
Yasmin and Bruce looked after her for over 12 years and learnt a lot about dementia. They found that offering unmedicated comfort in the form of a doll helped Jamila, and they wanted to give this gift back to others.
Jamila knew about our coffee launch. In some serendipitous way, our blend is grown by workers’ cooperatives in Tanzania and India – Jamila’s heritage. We like to think Mum was looking out for us, making it happen.
why is fairtrade coffee important?
Over 500 billion cups of coffee are consumed around the world every year and the UK coffee industry contributes over £17 billion to the economy, annually. With a growing poverty crisis, we believe that sustainable coffee growth is key to giving back to some of the most vulnerable members of our society.
Fairtrade-certified coffee directly supports a better life and provides stability for farmers by offering a Fairtrade Minimum Price. It ensures fairer terms of trade between farmers and buyers, protects workers’ rights and provides a framework for producers to build thriving farms and organisations. Fairtrade also prohibits child labour as defined by the ILO (International Labour Organisation). Children below the age of 15 are not employed by Fairtrade organisations. In an industry known for child labour, it’s important to highlight the life-changing impact Fairtrade coffee has within responsible procurement.
Over 500 billion cups of coffee are consumed around the world every year and the UK coffee industry contributes over £17 billion to the economy, annually. With a growing poverty crisis we believe that sustainable coffee growth is key to giving back to some of the most vulnerable members of our society.
Fairtrade certified coffee directly supports a better life and provides stability for farmers by offering a Fairtrade Minimum Price. It ensures fairer terms of trade between farmers and buyers, protects workers rights and provides a framework for producers to build thriving farms and organisations. Fairtrade also prohibits child labour as defined by the ILO (International Labour Organisation). Children below the age of 15 are not employed by Fairtrade organisations. In an industry known for child labour, w it’s important to highlight the life changing impact Fairtrade coffee has within responsible procurement.
every tin you buy helps us change lives
When you buy Jamila’s Ethical Coffee you are helping us change the lives of dementia patients, their families, and carers. 100% of the profits made from each tin go towards providing unmedicated comfort in the form of dementia dolls and pets. We use our profits to also help with weighted blankets, water sweets and activity packs. As we grow, we’d like to offer support to carers and families who don’t have the funds or resources to take a break. Our long term vision is to help build the UK’s first Dementia Village and offer a safe space for patients and families to connect.
When you buy Jamila’s Ethical Coffee you are helping us change the lives of dementia patients, their families, and carers. 100% of the profits made from each tin go towards providing unmedicated comfort in the form of dementia dolls and pets. We use our profits to also help with weighted blankets, water sweets, and activity packs.
As we grow, we’d like to offer support to carers and families who don’t have the funds or resources to take a break. Our long-term vision is to help build the UK’s first Dementia Village and offer a safe space for patients and families to connect.
What our customers have to say...
Case Study - Manorhey Care Home
One of our key partnerships is with Manorhey Care Home in Trafford. We are proud to make a positive impact in this community by providing dolls and pets for every resident who needs one. These dolls and pets have proven to be incredibly therapeutic for individuals with dementia, providing them with comfort and companionship.
Making a meaningful impact on our community is core to our values. We love donating our dementia dolls and pets and seeing the positive impact we generate together.
Jamila’s story of finding comfort and happiness with her dementia doll is a true inspiration. It is a beautiful reminder that even the smallest things can bring immense joy and comfort in life.
